About Me

I created thePotentMix in 2011, after nearly 30 years in recruitment marketing and advertising in a career that began in the media before climbing the career ladder with two of the UK’s biggest recruitment marketing agencies – Austin Knight (now TMP) and then Riley (now Havas People), latterly as MD for Advertising and Media.  

 

Since 2011, I have worked across the full range of marketing activities – including social media, copywriting of every description (and especially web and blog content), media-buying, ad creation and design, tender preparation, Google Analytics, Google AdWords, employee referral, branding and marketing work as well as a host of research projects for many different clients.

​

In addition, I am arguably the UK’s leading expert on public notice advertising and my work with councils in Scotland, England and Wales has saved, literally, hundreds of thousands of pounds of taxpayers’ money.  
 

I also write regular blogs on a variety of subjects, not just work, but also football (especially St Johnstone), plus life, the universe and anything.
 

Contact me at :  alastair.blair@thepotentmix.co.uk