I created thePotentMix in 2011, after nearly 30 years in recruitment marketing and advertising in a career that began in the media before climbing the career ladder with two of the UK’s biggest recruitment marketing agencies – Austin Knight (now TMP) and then Riley (now Havas People), latterly as MD for Advertising and Media.
Since 2011, I have worked across the full range of marketing activities – including social media, copywriting of every description (and especially web and blog content), media-buying, ad creation and design, tender preparation, Google Analytics, Google AdWords, employee referral, branding and marketing work as well as a host of research projects for many different clients.
In addition, I am arguably the UK’s leading expert on public notice advertising and my work with councils in Scotland, England and Wales has saved, literally, hundreds of thousands of pounds of taxpayers’ money.
I also write regular blogs on a variety of subjects, not just work, but also football (especially St Johnstone), plus life, the universe and anything.
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