Marketing today involves digital, inbound/content-based work. Yet with anyone and everyone writing and publishing there is so much activity it's often difficult to know where to look.
Unfortunately, much of this writing and publishing is not integrated with a proper digital marketing strategy, underpinned by analysis and knowledgeable insights. Google will tell you a lot, but without the background knowledge of marketing, recruitment and HR, the masses of data that are available nowadays often serve more to obscure than to illuminate.
Crucially, I offer not just theory, but lots of hard-won knowledge and actual hands-on experience - gained over many years of working closely with clients from the very large corporates to busy, prosperous SMEs.